The goal was to build a product to help hiring staff within the restaurant industry. The company aimed to help these people hire faster and better talent than any other current in market solutions.
The company had launched a first iteration of this product mid/late 2019 including a feature set that would help to fulfil this goal.
This product focused on hiring for smaller businesses. My task was to iterate and create an experience that would cater to large companies who were looking to hire for fast-food companies and throughout the US.
Because of this, I needed to take into account the performance of the current feature set to determine which of them we should incorporate into the new product.
I led all areas of design which included: generative research, competitive analysis, prototyping, usability testing and UI design.
I produced a range of artefacts to help get buy in from our stakeholders such as, experience maps, task performance analysis and behavioural insights
Ensuring that it was the most impactful for our users and also fit into our overall strategic goals I started out by completing generative research with 7 of our target users in order to understand their process, uncover pains and workaround and listen for their experience with our potential competitors.
I also did my own competitive analysis of similar hiring tools.Alongside this I worked with my Product Manager to understand the performance of our current feature set. One feature in particular asked job posters to add their availability to the job post so that applicants could pre-book an interview when they applied.
Despite receiving positive feedback when launched, very few users actually completed this task. I wasn’t able to find conclusive evidence as to why, so we decided to include this in an upcoming round of user-testing.
I created a journey map based on 121 sessions I had with future customers. This helped to define what pain we strategically wanted to solve
During testing I found that users attempted to complete tasks in a job centric manner, as opposed to a process orientated manner like the current hiring IA
Once this initial was completed, I produced an experience map to showcase where the users pain sits and decided with our stakeholders that our product should focus around the pain expressed in vetting applicants to move into the interview phase.
I used this journey map to showcase where the pain, delight and opportunity sat for our users. It helped me to collaborate with stakeholders and make decisions around what problem to solve
I then went on to produce wireframes to start describing what the new experience could be, and led a round of task focused user-testing.
The key takeaways from user testing were:
1- Users completed tasks in a job-centric manner.
2- No/few competitors were giving users a great mobile experience
3- The execution of our unique feature caused issues for users.
I presented this feedback to my Product Manager and then worked together to refine and prioritize the MVP that we would roll out with.
I built a interactive prototype that simulated native UI elements and ran 121 testing remote moderated testing sessions
During testing, Enterprise users often described how they would perform a lot of their recruitment tasks on their phone (contrasting the current belief that this user group would interact mostly on desktop) also expressing that competitor experience felt laggy, or unintuitive.
Because of this I took a mobile first approach to the design with a focus on building intuitive responses to the user's gesture.
